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Culture × AI: Creativity, Identity, and the Hermeneutics of Synthetic Media

Tommy Keum
Tommy Keum Secretary-General, IOCSS Foundation. Researcher in sports philosophy, Korean Peninsula policy, and cultural theory. Founded IOCSS in Seoul in 2023.
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Culture and AI Aesthetics Creativity & AI Identity Ethics of AI

IOCSS Research Note · Culture × AI

Artificial intelligence is becoming a cultural actor: it writes, composes, recommends, translates, archives, imitates, and generates images and language at scale. Culture × AI therefore cannot be reduced to a technical question. It is a philosophical problem about authorship, interpretation, memory, and identity.

Authorship and distributed creativity

When a generative model produces a poem, image, melody, or essay, creative agency becomes distributed across datasets, prompts, model architectures, human editors, and institutional platforms. IOCSS examines whether such outputs should be understood as tools, texts, cultural artifacts, or something in between.

Identity and symbolic life

AI systems increasingly mediate what people encounter, remember, and value. Recommendation engines and synthetic media reshape taste and cultural identity by altering the conditions of visibility. The question is not simply whether AI can create culture, but how AI changes the cultural horizon within which human beings interpret themselves.

IOCSS research agenda

  • Aesthetics of AI-generated images, language, and music
  • Hermeneutics of synthetic media and machine-generated text
  • Cultural memory, identity formation, and algorithmic recommendation
  • Ethical governance of authorship, attribution, and platform power

This research stream connects aesthetics, cultural philosophy, and AI ethics to develop a critical framework for the emerging symbolic order of intelligent systems.

Tommy Keum

Tommy Keum

Author

Secretary-General, IOCSS Foundation. Researcher in sports philosophy, Korean Peninsula policy, and cultural theory. Founded IOCSS in Seoul in 2023.

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