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Culture × AI: Creativity, Identity, and the Hermeneutics of Synthetic MediaSports × AI: Fair Play, Embodiment, and the Problem of Algorithmic Judgment[제4회] 문화와 스포츠, 인간 정체성의 마지막 성소[Episode 4] Culture and Sport: The Last Sanctuary of Human Identity[Episode 5] The New Ethical Horizon Brought by the AI RevolutionSpecial Commentary | Sports Ethics in the Era of Physical AI: A Korean Perspective Culture × AI: Creativity, Identity, and the Hermeneutics of Synthetic MediaSports × AI: Fair Play, Embodiment, and the Problem of Algorithmic Judgment[제4회] 문화와 스포츠, 인간 정체성의 마지막 성소[Episode 4] Culture and Sport: The Last Sanctuary of Human Identity[Episode 5] The New Ethical Horizon Brought by the AI RevolutionSpecial Commentary | Sports Ethics in the Era of Physical AI: A Korean Perspective
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Research Domains

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Sports & AI

Philosophical inquiry into performance data, algorithmic judgment, fairness, embodiment, and the meaning of athletic excellence in an AI-mediated era.

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Embodiment & Fair Play

Research on physical AI, augmentation, athlete welfare, integrity of competition, and the boundary between human skill and machine assistance.

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Culture & AI

Aesthetic and hermeneutic studies of AI-generated culture, creative authorship, identity formation, language, memory, and symbolic interpretation.

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Laboratory research

AI Ethics & Governance

Normative frameworks for AI accountability, institutional legitimacy, transhumanism, public trust, and governance of intelligent systems.

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Our Mission

Building Knowledge Bridges Across Disciplines and Borders

The Institute of Culture and Sports Science Foundation (IOCSS) advances rigorous interdisciplinary scholarship at the intersection of sport, culture, philosophy, and artificial intelligence. We examine how AI transforms embodiment, play, creativity, identity, judgment, and public meaning.

Pro iustitia et libertate pugna — For justice and freedom, we fight.
Tommy Keum, Secretary-General
Tommy Keum
Secretary-General, IOCSS Foundation
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Research & Publications

Culture & AI

Culture × AI: Creativity, Identity, and the Hermeneutics of Synthetic Media

Tommy Keum

April 2026

A philosophical introduction to IOCSS research on AI-generated culture, authorship, identity, aesthetics, and interpretation.

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Sports & AI

Sports × AI: Fair Play, Embodiment, and the Problem of Algorithmic Judgment

Tommy Keum

April 2026

A philosophical introduction to IOCSS research on sport, artificial intelligence, fairness, embodiment, and institutional trust.

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Special Commentary

Special Commentary | Sports Ethics in the Era of Physical AI: A Korean Perspective

Tommy Keum

March 2026

A Korean perspective on sports ethics under physical AI and institutional modernization.

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Special Series

AI Agents & Physical AI: Philosophy, Culture, and Sport

A 50-part series examining the philosophical and ethical implications of AI agents and physical AI in culture and sports. By Bang Sup Keum, Special Editor.

Series

[제4회] 문화와 스포츠, 인간 정체성의 마지막 성소

27 March 2026

[서론] AI 에이전트와 피지컬 AI가 문화 및 스포츠에 어떠한 철학적·윤리적 문제의식을 줄 것인가 제4회

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Series

[Episode 4] Culture and Sport: The Last Sanctuary of Human Identity

21 March 2026

A philosophical inquiry into identity, recognition, and plural standards of value in AI-mediated public life.

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Series

[Episode 5] The New Ethical Horizon Brought by the AI Revolution

21 March 2026

A governance-focused ethical framework for responsibility, fairness, contestability, and human dignity.

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Read All Series Posts →
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Fellowship Programme Opens Applications for 2026 Cohort

March 15, 2026

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Field Dialogue on Physical Culture and Social Inclusion Concludes

March 8, 2026

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IOCSS-SNU Collaboration Agreement Signed

February 27, 2026

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